
The highest selling specialty food category last year was chips, pretzels and snacks, exceeding $6 billion in sales. Consumers have more retail channels in which to purchase specialty foods, foodservice is rebounding, and makers are innovating with sourcing, ingredients and promotion.” “While food inflation has impacted the market in the past couple of years, that is stabilizing, and the industry is poised for the future with several positives in place. “The resilient specialty food industry continues to thrive despite weathering challenges since 2020,” said Denise Purcell, vice president of resource development for the Specialty Food Association. To learn more, please visit, and follow on Instagram.The specialty food market encompasses items with limited distribution, premium ingredients and elevated preparations and neared $194 billion in total sales in 2022, up 9.3% over the prior year, and are forecast to reach $207 billion by the end of the year, according to new research from the Specialty Food Association, which produces the Fancy Food Shows. Grüvi is also available nationally direct-to-consumer on. Customers can visit Grüvi’s store locator to find retailers carrying their non-alcoholic beverages near them.

Grüvi is now sold in 3,500 retail locations across the U.S., Canada, and Australia, including Total Wine & More, BevMo, Safeway, Target, Whole Foods Market, and more. To celebrate Grüvi’s expansion into 100+ Whole Foods Market retailers, Whole Foods Market will be running a promo on Grüvi’s non-alcoholic beer during June and July. “Whole Foods Market is on a mission to provide quality options in this space for our customers and is excited to launch Grüvi on shelves as a new and innovative non-alcoholic option.” “We’ve been seeing an increase in the demand for sober-curious alternatives in the beverage market that is not slowing down,” says Mary Guiver, Whole Foods Market’s global senior category merchant for beer and spirits. Grüvi’s additional selection of beer includes Juicy IPA and Mocha Nitro Stout and is available in Colorado, California, Washington, Idaho, Minnesota, Illinois, Arizona, New Mexico, Pennsylvania, and Florida. With a hint of honey, a touch of bitterness, gluten-reduced, and just 60 calories per serving, this is a national favorite. This expansion further grows the retail presence of the Best Non-Alcoholic Beer in the World at the 2022 World Beer Cup Awards, Grüvi’s Golden Lager. We are thrilled to be collaborating with Whole Foods Market and ready to make Grüvi more accessible to customers across the country." “Our mission at Grüvi is to normalize alcohol-free beverages, and expanding into Whole Foods Market is a huge milestone on that journey.


“As consumers demand more alcohol-free options, we’re excited to bring Grüvi to shelves at Whole Foods Market,” said Grüvi co-founder Anika Sawni.

Grüvi is the only non-alcoholic brand to be an award-winner in both the beer and wine categories. With exceptional craft taste, innovative wine and beer flavors, and a wide variety, Grüvi can be enjoyed for every moment without any regrets, or trade-offs.
#Non alcoholic wine whole foods free
Grüvi launched in 2019 and was one of the first non-alcoholic beverage brands in the game, and continues to be a trailblazer in the non-alcoholic industry, paving the way for a hangover free tomorrow. DENVER, COLORADO, UNITED STATES, June 1, 2023/ / - Grüvi, a line of award-winning, non-alcoholic social beverages led by dynamic brother and sister duo, is now available at over one hundred Whole Foods Market locations, increasing their retail presence in key national markets.
